Academy Award winner Gwyneth Paltrow has officially gone shaman.
In the latest product of her controversial, science-challenging beauty and wellness website, Gwyneth Paltrow features a jade egg that, if kept inside the female reproductive organ, would yield better sex and cleaner tubes.
According to her website, Goop, the product is officially called “Yoni egg,” referring to the Sanskrit word for the female genitalia. The egg, created by actress Shiva Rose, comes in two stones: jade and rose quartz.
According to Shiva Rose, “This particular jade, nephrite jade, has incredible clearing, cleansing powers.”
Rose added, “It’s a dark, deep green and heavy—it’s a great stone for taking away negativity—and it’s definitely the one to start with.”
The egg was claimed to be “the strictly guarded secret of Chinese concubines and royalty in antiquity.”
Gynecologists, however, are not tolerating Paltrow’s new pseudo-scientific egg. Jen Gunter, an OB-GYN from California, said wrote a piece responding to the egg. Gunter said that jade is actually porous, therefore bacteria can get clogged and cause bacterial vaginosis.
Gunter wrote, “Overenthusiastic Kegel exercises or incorrectly done Kegel exercises are a cause of pelvic pain and pain with sex in my practice. Imagine how your biceps muscle… might feel if you walked around all day flexed holding a barbell? Right, now imagine your pelvic floor muscles doing this.”
Gunter suggested that if women really what to strengthen their pelvic floor, she should consult with a gynecologist instead.
Gunter told Vox, “Jade eggs, especially the method described, meaning wearing at night or walking around, are not the way.”
Paltrow, and other celebrities, usually delve into promoting authentic and effective beauty and wellness by using their own celebrity status. Two year ago, Timothy Caulfield wrote a book called Is Gwyneth Paltrow Wrong About Everything? to which he called out Paltrow for what she’s doing.
Caulfield told Vox, “[Their success] speaks to the power of celebrity endorsements in the face of science, the power of Paltrow’s brand to make [jade rocks] sound like they’re credible.”
Despite scientific evidences that almost all of the products being sold on Goop doesn’t work, they still managed to get sold out.
